Kirkland achieved a significant victory for Equinox Holdings, Inc. when it defeated a motion for preliminary injunction filed by Equinox Hotel Management Inc. Equinox Hotel Management filed a trademark infringement action seeking to enjoin Equinox Holdings from using the EQUINOX trademark in connection with its hotel line. The U.S. District Court for the Northern District of California denied the plaintiff’s motion for a preliminary injunction, and granted the defendant’s motion to dismiss the claims for false advertising and for unfair competition based on fraudulent business acts or practices.